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WIRELESS ADVERTIDING
Exclusive interview with companies working on wireless advertising.
INTERVIEW
How are these wap ads shown on the screen of the wap-enabled
terminal and how are they received by the user? ?
- Firm:
Windwire
There are many models that are now being tested. As just
a few examples: Via a relationship with a carrier, an ad could
be shown, for example, when a phone number is being dialed
and connected. If a user is browsing content on the wireless
Web, an ad related to the context of the content could be
embedded in the article.
If a user asks to have content pushed to them, for example,
an alert that a stock has gone down, the content may appear
with a logo and the words, "sponsored by x." As mentioned
earlier, WindCaster will serve the richest media possible
specific to the type of device.
- Firm: eFuzion
The ad will be permissively received by the user on their
handset via SMS or WAP.
- Firm:
Regisoft
The e-coupon offering is shown in a list form, users simply
have to choose which e-Coupon is of interest. When using a
WAP-enabled device, e-Coupons are stored on the World Trade
Server(tm) under the subscriber's account and not physically
downloaded to the handheld device.
This is because of the limitations of WAP 1.1 to write to
the SIM and store data. However, it is possible for a subscriber
to transfer the e-Coupons to another subscriber via the World
Trade Server(tm) (if granted by the vendor). The user receives
the offer for an e-Coupon either by the vendor “pushing” it
to the customer via SMS or by the customer “pulling” or requesting
it - found by surfing or email.
More
questions
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