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WIRELESS ADVERTISING

Exclusive interview with companies working on wireless advertising.

INTERVIEW

Why should developers choose your advertsing system?

• Firm: Windwire:

  In addition to the benefits described above, WindWire offers the following differentiators from its competitors:

• WindWire doesn't require customers to sign up with WindWire. We work either directly with advertisers (and publishers), or through a carrier to provide a private-label customer opt-in management system. In other words, customers continue to have relationships with existing content providers or their carriers (as they do already) and are not required to 'sign up' with WindWire -- to the customer, we are a transparent intermediary.

• WindWire is very much focused on privacy. The company does not track users, where they've been or where they go, or use cookies. WindWire give users control over what they do and do not feel comfortable sharing about themselves (e.g., location information).

• WindWire works with carriers and wireless service providers directly to provide opt-in targeting as well as 'pushed' coupons and promotions that users have requested.

• WindWire works with all devices, with a focus on delivering the richest experience on a per device basis. For example, if a phone supports images, WindCaster can send images -- if a phone does not support images, WindCaster doesn't send them.

• WindWire preserves the user experience using a variety of patent-pending techniques,like caching ad material using a small footprint of memory on the device itself -- eliminating any download cost or latency for ads.

• WindWire focuses ONLY on wireless marketing. 100% of our attention goes to making wireless advertising work effectively.
  
  

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