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WIRELESS ADVERTISING

Exclusive interview with companies working on wireless advertising.

INTERVIEW

How does your advertising system work?

• Firm: Windwire

  WindWire's wireless advertising and marketing solution is driven by WindCaster, its wireless ad network. WindCaster delivers targeted ads, coupons and promotions to all major wireless devices - including phones, PDAs and two-way pagers. It works with advertisers to develop personalized marketing campaigns, then serves the ads, coupons and promotions.

  WindCaster’s key benefits include:
  

  1. Consumer privacy protection - WindCaster gives consumers a strong element of control over the number, type and timing of ads received
  2. Local and e-commerce support - WindCaster advertisers can drive both brick and click commerce by leveraging location and other opt-in preference data.
  3. Marketing and advertising support - WindCaster supports the delivery and redemption of valuable coupons and promotions, while also service traditional ads.
     
     

• Firm: eFuzion

  Our platform's core engine is currently working. Tha platform is still in preliminary stages, however we are putting the final touches on the system and expect to have a few advertising partners signed on for a market trial over the next few months.
  The advertising system will take either dynamic or static content and push info to user's devices either through, SMS, HDML or WML. A company may also push multimedia content to email addresses if required.

• Firm: Regisoft

  RegiSoft's advertising wireless system is based on its World Trade Server(tm), a Java-based application, that enables the distribution, management and recording of e-Coupons through multi-tier channels (e.g. cellular operators, ISPs, e-vendors and brick-and-mortar businesses) via WAP-enabled and cellular wireless devices and PCs.

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